Vendor Information Page
Before the Show
Planning
Give yourself a jumpstart by outlining your game plan. Think about how familiar people are with your brand and where you want to grow. Highlight what makes you special. Create a clear, confident message that draws people in and sets the stage for a standout show experience.
Booth Setup
Shape your booth to match how you want people to interact with you. Have items that are delicate or high-value? Use tables as a natural barrier to keep them safe while still on display. Want guests to pick things up and explore? Try a welcoming U-shaped setup that invites them inside.
Before show day, practice your layout at home or in your office to see what feels good, what flows, and what needs adjusting. It makes a huge difference.
Make an Attractive Display
Signage
Effective signage attracts potential customers. Display a sign or banner with your company’s name, logo, and contact information prominently. Ensure it’s readable from a distance and place it high so it’s visible.
Staff Your Booth
Generally, two people per 8×10 or 10×10 booth is ideal. Too many people can overcrowd your booth, while too few can lead to missed opportunities. Train your staff to qualify leads quickly and efficiently.
Printed Material
Stock up on printed goodies like brochures, flyers, and business cards. Bring extra so you don’t run out right when the crowd is hottest. Keep a simple sign-up sheetready so you can capture leads fast while the conversation is still fresh.
Help Spread the Word
During the Show
Stand, Don’t Sit. Always stand to greet prospects. It shows energy and readiness.
No eating. Avoid eating at your booth. It is unprofessional and may deter people from stopping to visit with you.
Engage. Stand inside your booth and invite people to visit, but don’t pull them from other booths or roam around the event distributing brochures.
Dress Professionally. Dress in attire that features your brand’s logo and color palette. Look presentable. First impressions are always lasting.
No distractions. Don’t read, talk on the phone or send test messages. You want to maintain eye contact to help people feel welcomed to visit with you.
Arrive early. We will have a vendor suite available for you to relax, unwind and network with others.